Lux IPS will revolutionize the way you interact with your portfolio

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Our Mission

Contribute to the stability of capital markets by empowering people to make healthy investment decisions. Lux IPS provides the light to look at the past and face the future.

What makes Lux IPS better

When people make investment decisions they usually inject their biases into the process. Algorithms can help increase objectivity. But today's robo-advisors can only manage assets in their own accounts and are unable to see the big picture when multiple banks or accounts are involved. In other words, the client's financial well-being is often partially optimized.

Lux's engineers have created applications and tools that help investors take successful ownership of the portfolio management process. From advanced behavioral assessment tools to automated cross-account investment strategies and trades execution, Lux will transform the way people think about wealth.

Key Features

Lux Investments Nudging Assistant

LINA is your always-on AI financial advisor, either to serve as a complement to existing advisors or to teach you how to make better, grounded, investment decisions.

Lux Investments Nudging Assistant

LINA is your always-on AI financial advisor, either to serve as a complement to existing advisors or to teach you how to make better, grounded, investment decisions.

Lux Score

For hundreds of years, investors have focused on daily returns, which often just hinders rational decision-making by causing unwanted stress during the natural market cycles. With the Lux Score, you can see your overall portfolio health over time and how it's improved using the Lux IPS system.

Lux Score

For hundreds of years, investors have focused on daily returns, which often just hinders rational decision-making by causing unwanted stress during the natural market cycles. With the Lux Score, you can see your overall portfolio health over time and how it's improved using the Lux IPS system.

Bias X-Ray

The Bias X-Ray is a cutting-edge tool for people to monitor their investment behavior. It pinpoints specific instances where our algorithm thinks you were influenced by a bias when investing, allowing you to better understand your decision-making process.

Bias X-Ray

The Bias X-Ray is a cutting-edge tool for people to monitor their investment behavior. It pinpoints specific instances where our algorithm thinks you were influenced by a bias when investing, allowing you to better understand your decision-making process.

Guided Portfolio Management

With our guided diversification system, we will teach you how to build a better portfolio to meet your investment goals. Lux provides you with specific instructions to reach the recommended asset allocation, but you have the final say! This empowers our users to learn investment principles, rather than relying on other people or algorithms only few understand.

Guided Portfolio Management

With our guided diversification system, we will teach you how to build a better portfolio to meet your investment goals. Lux provides you with specific instructions to reach the recommended asset allocation, but you have the final say! This empowers our users to learn investment principles, rather than relying on other people or algorithms only few understand.

Benefits

Cost-Savings

Unlike most advisors who charge you a percentage of your assets, Lux offers the same advice with a flat-rate subscription service.

Improve Returns

Our algorithms aim to maximize your long-term risk-adjusted returns, building a portfolio which takes into account all your assets.

Build Wealth

By helping you improve your investment habits, Lux can help you save and build wealth for life's most important moments.

Showcase for Financial Discipline

Our aim for the future of the Lux Score is to have it serve as a badge of financial discipline, which you can use to access unique offers.

Avoid Catastrophic Losses

There's a lot of advice out there... good and bad. By using proven investment principles, we can nudge you to a portfolio which will greatly reduce the impact of potential downturns.

Make Better Decisions

Through the use of our Bias X-Ray, our algorithms will teach you to identify biases in your investment decisions, with principles that you can apply elsewhere!

Lux IPS

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